Continual website optimization surrounding medical device, AI, feature updates, and health technology — with specific focus on SERP features, AI SERP summary inclusion, and technical troubleshooting queries. Recent SERP feature additions, heatmap sessions suggest initial campaign success across both validic.com and help.validic.com.
02 — Dual Website Launch, Optimization
Led website development, design, optimization, accessibility, launch roadmaps for new website and help site subdomain, expanding traffic-eligible keywords 81%, correcting faulty analytics tracking, and improving website traffic by 63%.
03 — Editorial Lead Funneling
Conducted webinar, editorial, white paper strategy that landed partnerships with all five of the largest U.S. insurance providers.
